Social media sites are typically used by people in their leisure time when they want to catch up on fun news and gossip. Keep messages from Harefield Church in line with this, take a light-hearted tone and ensure messages are upbeat and positive. Share good news stories, great photos from an event or a quick reminder about an upcoming event to keep the energy and interaction high.
Videos, photos, polls or questions are content that is most likely to generate interest or comment from those who are following you. Think about ways in which your members can best engage with you. The most popular social media content is linked to relevant moments in time. So, for example, an engaging post questioning what Harefield Church members are doing will be relevant to everyone and receive most response.
Whatever social media sites you choose to use, integrate them. They will provide the most value to you when used in conjunction with each other and Harefield’s website, online forums or communities. So share content and links between your channels.
Remember that effective social media is about having a conversation, not just broadcasting what you think. Share what you think is interesting from other people’s social media feeds, as well as your own. Go on the lookout for friends on Facebook and followers on Twitter. Try and engage with people to build your community.